The 5 Am Club: Own Your Morning. Elevate Your Life.

The conversation between the unhoused man, the entrepreneur, and the artist continues. The unhoused man invites the other two to his oceanside island compound, which is located near a town called Solitude, about five hours from Cape Town, South Africa. He promises to show them his morning routine and how joining the “5 AM Club” can have a great impact on their lives. He also offers to fly them there, free of charge and on his private jet. Once the offer is made, the man pulls up his shirt and shows the others his six-pack abs and points out that this is also a product of his morning routine. The man reiterates the values central to him, “commitment, discipline, patience, and work” (40). He believes his morning routine helps cultivate these values, which in turn informs his outlook on life and the way he goes about living it. He points out that many of the world’s great achievers have likewise built similar morning rituals. Additionally, the man assures them that this will be a kind of paradisiacal setting where, if they so choose, they can swim with dolphins and watch spectacular sunsets.