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Jon GordonA modern alternative to SparkNotes and CliffsNotes, SuperSummary offers high-quality Study Guides with detailed chapter summaries and analysis of major themes, characters, and more.
Summary
Background
Chapter Summaries & Analyses
Key Figures
Themes
Index of Terms
Important Quotes
Essay Topics
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Gordon lays out the first principle in his framework for enhancing leadership capacities in Chapter 3, “Positive Leaders Drive Positive Cultures.” By placing the creation of a positive culture first in his framework, he emphasizes its significance: Creating a positive culture is a leader’s most important job. In addition to fostering motivation and cooperation, it helps communicate the organization’s values. In a metaphor to which Gordon returns often, culture is like the root of a fruit-bearing tree: Leaders should not focus solely on outcomes (the “fruit”) but must also nourish culture (the “root”).
To a large extent, the rest of the book elaborates on this basic idea, identifying various components of organizational culture and providing strategies for cultivating them. For instance, a positive organizational culture starts with a leader’s vision, which in turn requires knowing what the group stands for and what it wants to be known for. Once a vision is established, the leader must communicate it clearly to their team. For instance, Alan Mulally printed his vision of “One Ford,” a commitment to company teamwork across many regional entities, on T-shirts. The vision must be articulated clearly and often since it is the foundation for the plan that moves the vision forward.
The leader must also live by the values of the group to create a positive culture. One example of this kind of leadership is Rick Hendrick, whose personal humility drives a business culture that stands for servant leadership both within the organization and in service to clients. While leaders need not be extroverts, they must broadcast their passion and positivity to the group. Though some values will vary from group to group, others are worthwhile in any organization. For instance, Gordon devotes particular attention to cultivating and modeling grit, the ability to work hard for a long time toward a goal. This starts with having a vision, but it also involves loving what the organization does and how it does it, or the process. Knowing the group’s “why”—the bigger purpose behind its goals—is another key component of grit, which helps leaders overcome negativity and failure and build positivity within the group. Here again, people in positions of power should lead by example, embodying the perseverance and dedication that they would like others to adopt.
Finally, creating a positive organizational culture requires thinking about the kinds of people involved in the organization—for instance, confronting negativity and “energy vampires,” those who drain positivity. Gordon promotes listening and empathy as the first step in dealing with energy vampires and points out that complaints are valuable when they are paired with possible solutions. At the same time, he acknowledges that sometimes the leader must simply weed such people out of the organization; although Gordon generally stresses that culture is contagious and malleable, this implies that there are limits to a leader’s ability to harness positivity through precedent alone.
Communication is key to Gordon’s vision of positive leadership. For one, he argues that negativity often arises in the absence of effective communication, so he suggests communicating frequently, with daily meetings or calls when possible, and getting out of the office to interact with staff (he cites Campbell Soup Company CEO Doug Conant’s habit of eating in the company cafeteria as an example). More broadly, the author argues that communication is vital when building relationships with and among team members, which is itself an important part of cultivating a positive environment. He stresses the importance of investing in genuine relationships through communication, pointing out that people in an organization want to know two things: if they can trust the leader and if the leader cares about them. Communication is thus key to Gordon’s vision of servant leadership, or putting the needs of the team before those of the leader.
Gordon recognizes the challenges associated with this emphasis on communication and takes steps to address or reframe them. For example, while he recommends one-on-one conversations as the most effective means of building trust, he realizes that this isn’t always possible. In a very large organization, effective communication might take the form of a meeting with those who directly report to the leader, who in turn meet with their direct reports, and so on. Similarly, Gordon argues that it is more important for a leader to be a good listener—and a positive one—than it is to be an articulate speaker. He then notes that positive listening can take various forms, including the use of nonverbal gestures and the habit of praising in public and criticizing in private. The author reassures readers who may be less comfortable with public speaking and gives them a variety of strategies to choose from to suit their skills and needs.
Despite the challenges associated with communication, Gordon stresses that it is worth it not only for the organization but also for the leader. For example, communication allows leaders to gather information and generally read the “temperature” of a team, making their own job easier and their approaches more effective in the long run. Gordon’s emphasis on communication also provides a solution to his discussion of the challenges of being a “servant-leader” in the modern world, where leaders are under pressure to perform for a variety of higher-ups. In business, for example, a leader may be accountable to the stock market, a board of directors, and shareholders, while in sports, a coach may report to the owner, general manager, and fans. This situation may seem overwhelming, but focusing on clear communication is a place to start.
Leadership books in the 21st century generally characterize the “top-down” style of management, in which leaders make all the decisions and tell those at lower levels what to do, as old-fashioned and counterproductive. Gordon is no exception; he points out that this style of leadership fails to engage and connect people. Instead, a positive leader focuses on collaboration through all levels of a group, giving individuals more input and ownership and, consequently, more buy-in. The end result is teams that are both connected and accountable for their actions.
Connectivity is important because unity allows a team to do its best work. As an example, Gordon notes that Alan Mulally’s quest to turn around Ford began with the “One Ford” plan, which brought together different regional groups within the company as a single team. Gordon further explains that creating this kind of connectivity begins with the leadership team, who must then work with the people who report to them to help all team members overcome self-focus and strengthen personal bonds. Gordon suggests exercises for building relationships, such as Dabo Swinney’s “Safe Seat” session, in which football players share personal stories with one another. Creating a connected team is hard work, but it is necessary because it leads to commitment.
This in turn speaks to the second characteristic that Gordon identifies as important in team building: accountability. Leaders should genuinely care about team members, but Gordon believes that they must combine love and respect with a demand for accountability; indeed, he calls the section of Chapter 9 devoted to accountability the most important part of the book. This emphasis on building strong relationships while challenging employees is another popular theme in contemporary leadership books, such as Kim Scott’s Radical Candor. For Gordon, it ties back into his contention that culture is everything, as accountability means not letting people get away with violating an organization’s established processes and values, which could derail its focus and vision. Two of Gordon’s heroes, Mulally and Swinney, demonstrate this kind of accountability: Mulally has a “zero tolerance” policy for flouting established processes, and Swinney kept a star player who violated team rules out of a game. Gordon therefore advises leaders to “love tough”—that is, to challenge and push the team while also showing care and concern for team members.
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